Internet Marketing

Google dominates the internet, this is common sense. At Crowbar Studios, we assist those in need of more exposure on Google. What is the point of owning a website, if no one can find you? Unless you are Pepsi or Nike, your business referal will struggle without a powerful online pressence. There are several ways of increasing your online pressence, but it always comes back to search engine optimization. Organic search engine optimization is vital in today's market. Would you rather spend time and money managing your ppc efforts, or sit back and relax, knowing that Google appreciates your website, and has given you the rankings you deserve?

Organic SEO simply means you own that spot. These are the results that Google has hand-picked for the keyword search you have requested. The Santa Barbara Crowbar Studios SEO Team is ready to assist you into reaching better organic rankings. When SEO is done right, it is not a quick fix. Don't believe the hype! Don't fall into the wrong hands. Think about it… do you think Google really has an algorithm that can be tricked so easily? The obvious answer is NO. Quality search engine optimization takes time. There are mulitple varialbes and steps to be taken. Sure, some are more important than others, but they all fit as pieces to giant puzzle.

• Monthly Backlinks To Your Site

Backlinks are the main building blocks to good SEO. These are links that are directed towards your website. (Also known as Inbound links or IBL's) The number of backlinks directed towards your site is an indication of the popularity or importance of that website. Backlinks are important for SEO because search engines like Google will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Each month we strategically post 500 backlinks to your site in relevant locations. The reason we keep doing this each month is because backlinks can "fade" or in other words be inadvertently deleted by web masters over time as they update content on their own sites, so adding a fresh batch each month allows you to maintain a consistent ranking with google.

• Keyword Integration

We identify keyword phrases likely to be used by your potential customers. This list will be comprised of keyword phrases suggested by you as well as phrases found while researching your industry and competing sites. The keywords we target for your site will be updated and amended frequently to guarantee you receive the most timely and relevant representation possible.

• Metatag Integration

Meta what? Metatags are hidden bits of code built into your website that "speak" to search engines and directories to communicate all different types of information. We create META information including Title, Description, Keywords, and Robots.txt for each page in your website. This invisible information helps your search engine positioning and the content will become a valuable part of your website.

• Monthly Usability Scan

We analyze your website to find potential design and navigation issues. One of the top things that causes websites to fail is customers not knowing how to work your website. What a shame. If a potential customer on your site can't find what they're looking for, it doesn't exist.


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